Payroll is a commodity. Benefits make you indispensable.
Your clients can switch payroll provider tomorrow. But if you're also giving their employees 200+ brand discounts, 24/7 GP access, and HR tools — under your own brand — they're not going anywhere.
Your logo. Your colours. Your portal.
Powered by WagePerks — your clients never know.
You're one phone call away from losing a client
Payroll processing is table stakes. Every provider does it. Your clients stay because of the relationship — but relationships aren't enough when a competitor undercuts you by 10%.
Price pressure is relentless
Every year, clients ask for cheaper. Your margins are already thin. You need a way to add value without adding cost.
Clients don't see you as strategic
You process their payroll. That's it. They don't come to you for advice on benefits, wellbeing, or employee engagement. You're a utility, not a partner.
No recurring revenue beyond payroll
Your revenue is flat. You make money per payroll run and that's it. Employee benefits give you a new, recurring revenue stream per head.
Three steps to a new revenue stream
We set up your portal
Your logo, your colours, your app name. Your clients' employees see your brand — not ours. The whole platform looks and feels like you built it.
You sell it to your clients
Pitch employee benefits as part of your payroll service. You set the price to your clients. You own the relationship. You earn the margin.
We run the platform
We handle the technology, the brand partnerships, the healthcare providers. You focus on your clients. Everyone wins.
You already have the clients and the data
You already manage your clients' employees. You already run their payroll. You already have the headcount, the contact details, the employment data. Adding employee benefits is a natural extension of what you already do — not a leap into the unknown.
- You already have employer relationships — no cold selling
- You already have employee data — onboarding is instant
- Benefits sit naturally alongside payroll — it's a logical upsell
- Your clients trust you with sensitive data — benefits are a natural extension
- Recurring revenue per employee, per month — not a one-off sale
- Clients become stickier — switching payroll AND benefits is hard
Example: 10 clients, 50 employees each
500 employees × your margin per head × 12 months = a meaningful new revenue stream, recurring, with almost no operational overhead.
You set the price. You keep the margin.
What your clients' employees get
200+ brand voucher discounts, 24/7 GP access, a confidential counselling helpline, digital payslips, and an app that puts it all in their pocket. All branded as your service.
A complete employee benefits platform, under your brand
Employee Benefits
200+ brand discounts, digital gift cards, and voucher discounts. Employees save on everyday shopping — supermarkets, restaurants, tech, fashion, travel.
24/7 GP Service
Your clients' employees get round-the-clock access to GMC-registered GPs. Private prescriptions to a UK pharmacy. No waiting rooms.
Employee Assistance
24/7 confidential counselling, CBT, legal and financial helplines, trauma support. Dependants included at no extra cost.
Digital Payslips
Employees access payslips and P60s from the app. No more printing, posting, or chasing. Integrates with the payroll you already run.
HR Tools
Employee profiles, document management, absence tracking, and compliance. Your clients get a basic HR system included — another reason to stay.
White-Label Everything
Your logo. Your colours. Your app name. Your domain. Your clients' employees see your brand — WagePerks is invisible.
"We've added employee benefits to your payroll package"
That's it. That's the conversation. Your clients are already paying you for payroll. Now you're giving their employees access to 200+ brand discounts, a 24/7 GP, and a counselling helpline — and it's all in an app branded with your name.
Your clients look good to their employees. Their employees feel valued. And you've just made yourself much harder to replace.
- Easy upsell — "for just a few pounds per employee"
- Tangible value employees use weekly — discounts, GP, counselling
- Makes your client's business more attractive to talent
- Reduces your client's employee turnover
- You become a strategic partner, not just a payroll processor
Everything you need to sell and manage
White-Label Portal
Full branding control — logo, colours, app name. It looks and feels like your own platform.
Partner Dashboard
Manage all your clients from one place. See usage, engagement, and headcount across your portfolio.
Sales Materials
Pitch decks, one-pagers, and email templates — branded for you, ready to send to your clients.
Dedicated Partner Manager
A named contact who understands payroll. Someone who speaks your language and helps you grow.
Questions from payroll companies
Do our clients know it's WagePerks behind the platform?
No. The platform is fully white-labelled. Your logo, your colours, your app name. Your clients' employees see your brand throughout — on the web portal, the mobile app, emails, and push notifications. WagePerks is completely invisible.
What margin do we make?
You set the price to your clients. We charge you a wholesale rate per employee per month. The difference is your margin. We'll discuss exact numbers in your partner demo — it varies by volume, but it's designed to be a meaningful recurring revenue stream.
How does onboarding work for our clients?
You add a new client to your partner dashboard and import their employees (you already have this data from payroll). We configure their branding, and they're live within days. Your clients don't need to do anything — you handle it all.
Can we offer different features to different clients?
Yes. Some clients might want just employee benefits. Others might want benefits plus the GP and EAP. Others might want to add shift management. You can configure each client independently — turn features on and off as needed.
What if we already offer some form of employee benefits?
Most payroll companies don't — and that's the opportunity. If you do, we'd love to understand what you're currently offering and show you how WagePerks compares. Book a demo and bring your existing setup — we'll give you an honest assessment.
How big do we need to be?
We work with payroll companies of all sizes — from boutique companies with 5 clients to managed payroll providers with hundreds. There's no minimum. If you run payroll for employers, we can help you add benefits.