Clients leave on price
Cloud payroll software has commoditised what used to be your expertise. Clients shop on monthly fee. You compete on pence per payslip.
For payroll companies
Payroll is a commodity. Benefits make you indispensable.
Offer WagePerks to every client: perks and everyday HR for their staff, with each client's logo and colours, or yours, on its portal. We set it up and run it. Differentiate from BACS-pressing competitors, raise per-client revenue, and keep clients longer.
The payroll company squeeze
Three forces driving payroll companies towards extinction
You're a utility, not an advisor
Your value lives in once-a-month BACS files. Clients don't think about you between payroll runs. You can't grow per-client revenue.
No platform stickiness
Switching payroll providers takes a week. Once a competitor offers benefits + HR + rotas, your relationship is paper-thin.
The payroll company opportunity
Become the platform your clients see every day
WagePerks gives your clients' employees a daily reason to open something you provide — 200+ UK brand discounts with savings at purchase, payslips, leave requests and recognition, plus rotas, clock-in and GP access as optional bolt-ons. Their employees open a service you brought them four times a week instead of seeing your name once a month on a payslip footer.
- Each client's web portal carries its own logo and colours, or yours, added by us when we set the account up
- HR, benefits, payslips and, for clients who run shifts, rotas and clock-in — one platform for every client
- We set up each client, add its branding and look after support, and keep a record of every business you introduce
- Optional Health & Wellbeing add-on (virtual GP + EAP) you can resell at a margin
- Payroll stays with you: each month the payslip PDFs from your payroll software are uploaded and staff find them in WagePerks
Partner economics
How payroll companies make money on WagePerks
Companies pay a wholesale rate per employee per month and resell to clients at our direct-employer price — £4.50 per employee per month for Employee Benefits — or above, depending on positioning. The exact wholesale rate is banded by volume — we'll discuss the numbers on your partner call.
A worked example: 10 clients × 50 employees
500 employees on WagePerks across your client base. At a typical payroll company retention angle:
- Direct Employee Benefits pricing: £4.50/employee × 500 = £2,250/month of value delivered
- Partner wholesale (banded): your margin per employee per month
- You set the resale price — embed in the client's monthly payroll fee or charge separately
- New recurring revenue stream that grows with employee count, not seat count
Where it really pays off: retention. Once a client's 80 employees use the WagePerks you brought them for benefits, payslips, GP, and rotas, switching payroll providers means migrating all of that. Your churn drops sharply.
Partner wholesale rates are confidential and discussed on a 20-minute partner call. Numbers above are illustrative — actual margin depends on your volume band and resale positioning.
Rollout
From partner agreement to your first client, step by step
01
Branding & setup
Send us each client's details and its logo and colours, or yours. We set up an account for each client with that branding on its web portal.
02
Pilot client
Pick a friendly client. We jointly onboard their employees, deliver training to your account team, and run the first benefits redemption.
03
Scale & market
Roll out to your wider client base with marketing assets we co-create. Your sales team uses WagePerks as the differentiator to win net-new business.