Clients leave on price
Cloud payroll software has commoditised what used to be your expertise. Clients shop on monthly fee. You compete on pence per payslip.
For payroll companies
Payroll is a commodity. Benefits make you indispensable.
White-label WagePerks under your own brand. Your logo, your colours, your portal — our platform. Differentiate from BACS-pressing competitors, raise per-client revenue, and keep clients longer.
The payroll company squeeze
Three forces driving payroll companies towards extinction
You're a utility, not an advisor
Your value lives in once-a-month BACS files. Clients don't think about you between payroll runs. You can't grow per-client revenue.
No platform stickiness
Switching payroll providers takes a week. Once a competitor offers benefits + HR + rotas, your relationship is paper-thin.
The payroll company opportunity
Become the platform your clients see every day
WagePerks gives your clients' employees a daily reason to open your branded app — 200+ UK brand discounts, discount vouchers to their bank, payslips, GP access, rotas, leave requests, recognition. Their employees open your branded portal four times a week instead of seeing your name once a month on a payslip footer.
- Your logo, your colours, your custom app name across web and mobile
- Eleven employee modules — clients see one platform under your brand
- Partner dashboard for billing, branding, multi-client management
- Dedicated partner manager for rollout, training, and renewal
- Optional 24/7 GP + EAP add-on you can resell at a margin
- API for syncing employees from your payroll system
Partner economics
How payroll companies make money on WagePerks
Companies pay a wholesale rate per employee per month and resell to clients at the £4.50 direct-employer price (or above, depending on positioning). The exact wholesale rate is banded by volume — we'll discuss the numbers on your partner call.
A worked example: 10 clients × 50 employees
500 employees on WagePerks across your client base. At a typical payroll company retention angle:
- Direct WagePerks pricing: £4.50/employee × 500 = £2,250/month of value delivered
- Partner wholesale (banded): your margin per employee per month
- You set the resale price — embed in the client's monthly payroll fee or charge separately
- New recurring revenue stream that grows with employee count, not seat count
Where it really pays off: retention. Once a client's 80 employees use your branded WagePerks app for benefits, payslips, GP, and rotas, switching payroll providers means migrating all of that. Your churn drops sharply.
Partner wholesale rates are confidential and discussed on a 30-minute partner call. Numbers above are illustrative — actual margin depends on your volume band and resale positioning.
Rollout
From partner agreement to first branded portal in three weeks
01
Week 1: Branding & setup
Send us your logo, colours, and app name. We provision your partner dashboard and provision branded environments per client.
02
Week 2: Pilot client
Pick a friendly client. We jointly onboard their employees, deliver training to your account team, and run the first benefits redemption.
03
Week 3: Scale & market
Roll out to your wider client base with marketing assets we co-create. Your sales team uses WagePerks as the differentiator to win net-new business.